Traverse City Film Festival co-founder Michael Moore , who joined the conference via Skype, announces his own donation of $10,000, as well as other donors contributions of 20 percent of the project's goal. Cousins sponsored two seats in the theater. The "New Seats for Lars!" Community Fundraising Campaign is looking to raise the funds through mail, in person, online or via text. The fund drive will last 30 days, during which organizers hope to raise more than $100,000; about $30,000 already has been donated. Seat sponsorships are $200; names will be affixed to the back of each seat. Donors of $50 or more will get their names on a plaque in the lobby. Donate $10 by texting LARS to 52000. Online donations can be made at http://www.traversecityfilmfest.org/. Call 392-1134 or email firstname.lastname@example.org.